Friday, December 17, 2010
The world of Etsy
Here's one of the pots I put up for sale on Etsy yesterday, along with a couple of other new ones. There are now 20 on the site and maybe more to come. Some disappeared after posting and it took a bit of digging to find out where Etsy put them. I think it's wise to not put all the work up at once so that your pieces show up on the first page whenever someone does a search for your category. Etsy charges $7 to be showcased, and I think that just spacing your listings will serve a similar purpose; but I need to do some more reading on this Etsy marketing tool.
My photos looked fine when I downloaded them from my camera,but looked fuzzy when uploaded to Etsy, so I need to re-take some of them. After reading some Etsy hints, I'm going to follow the recommendations and take multiple views of the pots.
The other thing I found is that shipping to places like Australia can be higher than the $30 price I put up, which I had seen on other potters Etsy sites. Someone on another clay group said a single pot cost her $56 to ship to Australia. After hearing that, I immediately went back to my Etsy site and removed all shipping location fees but US and Canada. All the pots I posted on Etsy are $75 and less, so I can't imagine someone wanting to spend $56 to receive a $30 mug Another bit of shipping information she share was that shipping a mug, using USPS priority mail with the free boxes was a bit over $8, which was cheaper than packing her own box.
What I'm finding is that even with great feedback on my work, I haven't sold a pot. That affirms my idea that people are more prone to buy a pot from you on line if they've already seen, held or purchased your work. Having a large mailing list or a national reputation is definitely a benefit.
Unfortunately, I've never put in the time to develop that kind of mailing list and at my age, I'm not going to attempt to become a marketing expert; but I will ask studio visitors in the future, to put their email addresses in the guest book.
One of the other things I absolutely need to do, and soon, is to revamp my web site which is in bad need of updating. Now that I have a Paypal sellers account I will be able to set up a shopping cart on my web site eventually. I loaded up my software yesterday and realized after some glitches that I need to relearn it. It may be easier at this point to just trash the old site and start from scratch.